Why is usability important?

Usability is a measure of how well users of a website, app, or product can interact with the interface to achieve a defined goal effectively and efficiently.

It’s a component of an overall user experience design and is vital for producing exceptional customer experiences.

From both the user and designer’s point of view, usability is crucial to the success of a product, such as a website or an app.

A product with a good usability interface makes it easy for users to interact with the product, complete tasks easily, and have an overall pleasant experience. Usability ensures users get what they came for in the easiest way possible.

Designers also care about usability because it ultimately determines the success of their product. An interface that’s easy and pleasant to use will attract more traffic, leads, and conversions.

Consider these statistics about usability:

  • 88% of online shoppers say they wouldn’t return to a website after a bad user experience.
  • 70% of businesses that fail do so because of bad usability.
  • 50% of users are less likely to like a website that isn’t mobile-friendly.
  • 45% of users want content that displays well across all devices.
  • A one-second delay in page response results in a 7% reduction in conversions.

Without a usability design that’s easy to use, error-tolerant, effective, efficient, and engaging, businesses lose out on many opportunities to earn the trust of their audience and build a loyal customer following.

On the other hand, businesses that are successful in usability and conduct thorough usability testing to improve the interface are more likely to gain authority and credibility because of improved customer experiences.

Usability also impacts search engine rankings. Google will measure how easy your website is to use and how likely a user will solve their problem with your website to determine whether your website is relevant to their search.

If you need help with usability and usability testing to ensure your website or app provides an excellent customer experience, contact us today.