Google has 86.6% of the worldwide market share for search engines. There are over 70,000 Google searches each second. That’s 227 million Google searches an hour and 5.4 billion searches each day.
Google is undoubtedly one of the biggest, if not the biggest, search engines users use to conduct online searches.
But what makes Google one of the top search engines that users rely on for information wherever they go?
Let’s look at the reasons.
- Google is fast.
It can deliver millions of search results in just 0.19 of a second. Because of its speed in generating search results, Google makes it very easy and convenient for users to find search results relating to their topics.
- Google gives users lots of choices.
Google offers users a lot more search results than other search engines. They add new sites to their index faster than other engines to always give their uses the most up to date search results.
- Google has a sophisticated ranking algorithm.
Google’s search algorithm and ranking system uses a variety of factors, such as SEO, website speed, content relevancy, keywords, website usability, and more, to determine if a website should be listed in the top search rankings. This ensures that users only see relevant information that will help them answer their search questions.
- Google does more than conducting searches.
Google also offers businesses with a range of solutions, such as Google AdWords PPC, to help them reach consumers, advertise their products or services, and interact with their audience in more engaging ways. It helps businesses improve their reach, brand awareness, website authority, and brand credibility.
If you are interested in leveraging one of the top search engines in the world in your sales and marketing initiatives, contact us for help today.