WordPress is one of the most popular content management system (CMS) applications for building websites and blogs. It’s an open-source application that allows you to build websites utilizing their intuitive platform, block editor, custom themes, and over 55,000 plugins.
Businesses can use WordPress to develop different websites and landing pages that guide users through the customer journey and attract leads that convert them into loyal customers.
But is WordPress easy to use?
For website developers with little or no technical knowledge of programming or coding, WordPress is a great beginner-friendly CMS application for building and managing websites.
WordPress uses a block editor for website and content editing. Users can use the block editor to move layouts around the website, add media, custom fields, and more.
With tons of plugin and integration options, users can also enhance the capabilities and usability of their website without complex coding or development.
For example, WPForms lets you build newsletters, contact forms, registration forms, payment forms, surveys, and over 100 other types of forms directly into your WordPress website.
Yoast SEO is another great plugin that helps you create SEO content easily. It will analyze your website or blog content to identify the quality of your SEO factors, such as keywords, headers, titles, sentence length, and more.
There are also many third-party non-plugin integrations that you can connect to WordPress using a plugin.
For example, ConstantContact is an email marketing, marketing automation, and eCommerce marketing service. It can integrate into WPForms to quickly build newsletter subscriber forms.
You can also use MonsterInsights to connect your website with Google Analytics for real-time tracking and metric reports.
Lastly, there are tons of resources and forums available to guide you through any challenges you have.
It’s important to remember that although WordPress is incredibly intuitive and user-friendly, there are still tons of features and capabilities that require learning and familiarizing.
If you need help building and managing a professional, compelling WordPress that can become a powerful lead generation and conversion tool for your website, contact us for help today.